PLUMAGE

What is the Difference between Idioms, Adages and Buzzwords?

Everyone wants to make their writing both as colorful and meaningful as possible.  Using Idioms, adages and buzzwords ...

Effective Blogging for Company Websites is Essential

Years ago, effective blogging for company websites was seen as merely creating ad copy on a regular basis. ...

The Pitfalls of Technical Vocabulary and How to Avoid Them

Choosing the Right Vocabulary can be Frustrating Writing for the internet means you are writing for a global ...

Using a Different Tone and Style – Stay True to Yourself

A Different Tone and Style Must be Effective You sub-consciously adopt a different tone and style depending on ...

How to Choose a Vocabulary to Use in Corporate Writing

Adopting the Right Vocabulary for Your Audience The vocabulary you adopt in a blog or other written communication ...

American and British English – Does it Make a Difference?

The Mythical Battle between American and British English As professional writers and editors, we still occasionally get asked ...

Corporate Communications – Knowing What to Say and How to Say it

Be Consistent in Your Corporate Communications Whether you’re a company or a non-profit organization, the key to ensuring ...

Writing Effectively for Business

The need for effective writing in the business world has never been greater than it has been since ...

How to Use the Semi-colon

No punctuation mark gets as widely neglected or abused as much as the poor misunderstood semi-colon. Writers who ...

Editors Help You to Establish Your Voice

A good editor is much more than someone who cleans up grammatical mistakes and typos. They’re someone you ...